Campaigns
Energy for Success
Eon ad It was with the Olympics in mind that E.ON launched an advertising campaign on March 3 on television, in the print media (national dailies and weekly business and news magazines), and on the Internet.
On the basis of a study we conducted at the beginning of 2008, both our customers and our employees overwhelmingly (nearly 90%) identify with E.ON's involvement in the Olympics, and they are extremely grateful for E.ON's generous Olympic sponsorship. The Olympics move us emotionally. At one and the same time, they involve joy, excitement, and rooting together for the same athletes, and we associate them with pride, team effort, valued tradition, superb performance, team spirit, providing a good example, and sportsmanship. Research has shown that every one of us in the country and in the company, regardless of gender or age, identifies with the Olympics and that every one of us is wholeheartedly supporting the Hungarian team - we are one team! This is exactly why the central message of the brand campaign that is just beginning is to convey this sense of community.
Past Olympians and role models such as Andrea Gyarmathy, Gertrúd Stefanek, Attila Czene and László Fábián appear in the commercial along with the members of the E.ON Olympic Team. We would like to thank all employees who made a contribution for their help in making this commercial!
Central message of the 2006 Image campaign of E.ON Hungária was Energy for success, whereas the members of the E.ON Olympia Team were taking the leading role, this means that Anita Görbicz - handball, Gábor Balogh - pentathlon, Attila Zsivoczky - decathlon and Zoltán Szécsi - Water polo were the heroes of the campaign. The communication activity started in December with nationwide billboard and print appearances, and it continued in January 2007, with the TV-campaign.
Eon reklám As Diamond Main Sponsor of the Hungarian Olympic Committee, E.ON is proud to contribute to the successes and victories of the Hungarian athletes. Members of the E.ON Olympia Team incorporate values and attitudes that are in synergy with E.ON's values such as outstanding performance, endurance, teamwork and dedication. The best Hungarian athletes have proved their special talent and dedication throughout the years, that has brought joy to Hungarian fans. The 2006 image campaign of E.ON Hungária demonstrates its engagement in Hungary.