Former Campaigns
Brand Launch Campaign
In May 2004, E.ON Hungaria has introduced the E.ON brand by means of a national media campaign. The international slogan of the E.ON - New energy -, which is also part of the Hungarian campaign, adequately reflects dynamism and momentum with which the Company Group intends to appear in Hungary, and which characterise the E.ON name internationally as well.
Name Change Campaign
As of July 01, 2004, the old company names have been gradually replaced by the new ones. The changes in names were communicated in the service regions of the electricity suppliers. Apart from informing consumers and customers about the changes in names, the aim of this campaign was to strengthen the brand and to maintain the trust of consumers.
Billboard
(E.ON Dél-dunántúl)
Billboard
(E.ON Észak-dunántúl)
Billboard
(E.ON Tiszántúl)
Image campaign 2004
In 2004, E.ON has been very active in the field communications, and closed the year with an image campaign with the goal of strenghten the the E.ON brand awareness.
Image Campaign 2005
Tv ad
indoor decoration
Print ad
After the successful introduction of its brand, E.ON is now shifting the emphasis of its communication strategy to Drive on Performance and Social Responsibility.
"E.ON's energy, expertise and performance allow all of us to make the most of our everyday activities, making our lives more convenient" - this is the message of E.ON's 2005 image campaign. The campaign targets Hungary's households and, in a broader sense, public opinion.
E.ON Hungária's commercial shows an average family of four in an everyday situation, but looks at them from an unusual perspective.
The key message of central positioning translates to the Hungarian campaign as follows: "E.ON's energy, know-how, and performance let everyone make the most out of their everyday activities and make their lives more comfortable. The music and the choreography convey dynamism and energy in an intuitive manner. Music and dance were chosen consciously to transmit the commercial's message since these are elements that can be interpreted by diverse audiences in different countries. The red objects placed in key locations throughout the commercial, the red E.ON logo at the end of the spot, and the energy lines yield the commercial an unmistakable E.ON identity".