As the leading energy group in Hungary and a major player in the Hungarian economy, E.ON is active in every area of creating energy value, including power generation, power and natural gas trading and supplying end consumers.
E.ON is not only the name of our corporate group; it is also the name of our brand, which reflects both our internal and external image. It incorporates our values, our activities and our market presence.
The E.ON brand name was created in Germany in June 2000 with the merger of two major supply companies. The E.ON corporate group was created at that time and has since become the largest investor-owned energy company in the world and the leading energy brand in Europe.
The new corporate group looked for a brand name that could be used to identify not only the company, but also its shares and products. Unlike the existing, traditional corporate names in the energy industry, the new name reflects a modern brand name that radiates power, dynamism and sympathy. At the time it was created, it corresponded to the objectives and efforts of the corporate group to be.
The E.ON brand name appeared in Hungary in 2004 when the three power supply companies that belonged to the Hungarian group adopted the E.ON name. More E.ON companies appeared in the market in 2006 with the purchase of the natural gas wholesale company and the gas storage company, and in 2007 the two gas supply companies also changed their names.
The E stands for the words “energy” and “electricity” in German, English, French and even in Hungarian, while the word “ON” indicates not only the “on” operating mode, but it also expresses dynamism and momentum into the future. Moreover, the positive meanings associated with the words “eon” and “aeon” further enhanced the new name. The E.ON logo shows a playful harmony expressed in a rounded and square form. Replacing blue, which had been considered virtually traditional in the energy sector, was taken as a pioneering move. Energy is the basis of life, and red reflects this life force and dynamic.
Since its formation in 2000, the company has become known throughout the world as a large and successful energy company. Customers expect affordable prices, reliability and a certain degree of care and attention. For shareholders, success, performance and efficiency are the most important things. The public pays attention to how seriously the brand takes social responsibility and what kind of solutions it has for future energy supply. And finally, the employees want a reliable and stable employer who provides them with the opportunity for professional development. All of these goals have to be reconciled with one another.
Our brand is based on the factors that target groups everywhere consider most important: favorable price to value ratio, outstanding customer service, expertise in energy, responsible conduct in all activities, and future orientation for ensuring energy supply in the long term. The E.ON brand is built on approaching every target group openly and as a partner and nurturing a relationship with them based on honest, human values.