E.ON Olympic Campaign – We are one team!
The Olympics are one of the greatest events in sport, but the Olympics are more than sport.
As the Diamond Main Sponsor of the Hungarian Olympic Team, it is particularly important for E.ON in the year of the Olympics to report on its sponsorship because the Olympic values - fair and honest competition, striving to perform to the best of one's ability, commitment and teamwork - are the very same ideals held by our company.
E.ON in Hungary has been the biggest sponsor of the Hungarian Olympic Team since 2005, and in the past three years the Olympic Committee has been able use our contributions to finance the personal Olympic preparations of several members of the Olympic team.
We have given special support to the members of the E.ON Olympic Team, which includes such successful and popular athletes as Anita Görbicz, one of the best handball players in the world; Zoltán Szécsi, two-time Olympic water polo champion; Gábor Balogh, Olympic silver medalist and multiple world champion pentathlete; and Attila Zsivoczky, world championship bronze medalist decathlete. As members of the E.ON Olympic Team, they are helping to promote the E.ON brand, and they have appeared at many of our internal and external events.
The four-member E.ON Olympic Team was expanded to six members with the addition of two other champions in March 2008. Olympic champion shooter Diána Igaly and Olympic silver medalist handball player Katalin Pálinger will also be able to prepare for the August test with E.ON's help.
On March 3, E.ON launched an Olympics-linked advertising campaign on television, in the print media (national dailies and weekly business and news magazines), and on the Internet.
On the basis of a study we conducted at the beginning of 2008, both our customers and our employees overwhelmingly (nearly 90%) support E.ON’s involvement in the Olympics, and they are extremely appreciative of E.ON’s generous Olympic sponsorship. The Olympics move us emotionally. At one and the same time, they involve joy, excitement, and rooting together for the same athletes, and we associate them with pride, team effort, valued tradition, superb performance, team spirit, providing a good example, and sportsmanship.
Research has shown that every one of us in the country and in the company, regardless of gender or age, identifies with the Olympics and that every one of us is wholeheartedly supporting the Hungarian team – we are one team!
This is exactly why the central message of the brand campaign that is just beginning is to convey this sense of community.
Past Olympians and star athletes such as Andrea Gyarmathy, Gertrúd Stefanek, Attila Czene and László Fábián appear in the commercial along with the members of the E.ON Olympic Team.
The good-humored commercial can be seen by clicking on this link (Windows Media Player is recommended).
E.ON Hungária
We are one team!
